Donkimir’s Blogging & Social Media Tips. Blogging Basics And How to Use Social Media to Build Traffic to Your Blog
First of all, did I just hear you say, “who the f*ck is Donkimir?” Well my friend, please meet Donkmir. The star of this blog.
He was born a few years ago, thanks to Monika, a blog reader who named him in a competition we had. Donkimir has goals – he wants to be the biggest and baddest Croatia travel blog – so far he has done very well.
Depending on your how you determine success, Donkimir has come a long way in the last three years. He has won lots of awards and been mentioned in the press, radio and on hundreds of blogs. He gets 100’s of emails a month from people across the globe asking for help planning trips (or moving to) Croatia and his fans love to try his recipes.
Most recently Donkimir ticked over 165,000 unique monthly viewers. Massive really, considering Croatia is such a small, rather undiscovered country.
So, enough of the bragging – let’s get to what made Donkmir a success – and will hopefully keep Donkimir pushing towards his goal of being the #1 travel blog for Croatia.
I am going to cover lots and lots of things, so skip over the basics if you are a seasoned blogger, and instead, just copy our top tips to help you achieve your blogging success.
NOTE: I will share links to products and services I use, some of which are affiliate links. Which means if you click on the link and sign up, I will receive – at no extra cost to you – an affiliate commission. I only recommend products or services I use personally and contributed to
my Donkimir’s success. The money we make goes back into keeping this travel blog free and fun!
Key Elements to Running a Blog
If you are just starting a blog, or you’ve been going for a little while now, it is critical to know the key elements to running a blog. It’s not just slapping a few words on a page.
Several major steps really make or break a blog. Don’t worry, if I can do it – you can too!
This list seems so obvious after you’ve been blogging for a while – but these are the key factors to conisder;
Find Your Niche & Stand Out Like Dogs Balls
This is crucial – who are you? What will your blog say? Who will read it? You gotta know all of this BEFORE you start your blog, or at least before you invest too much time writing it. If you are just starting out blogging, it can be tough to find your place on the interwebs – well, tough to find your place AND get noticed.
With so many other blogs competing for readership, you need to decide what it is that you can do better than everyone else. What is your “thing”?
Once you’ve defined your niche, how will you stand out?
Brand That Bitch
You need to determine both the topic and tone of your content as well as get a solid brand in place. Having a ‘brand’ may seem silly, but one of the keys to the success of Chasing the Donkey is the damn Donkey.
If all you want to do is share your knowledge of a topic – don’t start a blog, instead answer questions on forums in your niche in your spare time. Here are some great tips on how to create (and maintain) a blog.
If you want to attract a fan base, have a long lasting readership, get sponsorships and turn your blog into an income stream – you have to get serious.
Define a brand.
Your words will keep people on the page, but it’s often your blog name and or logo that people will remember. Your logo and blog design will make or break you. Think about it – how many ugly sites do you go back to and read?
Donkimir stands out like this:
- Black design with pops of bright colours like hot pink & yellow
- Donkimir, with his red and white checkered harness (taken from the Croatian flag) is often used
- References to ‘donkey’ in as many places as possible. My son is referred to as ‘Little Donkey’ and my husband and I are Mr & Mrs Chasing the Donkey respectively.
- We use many of same fonts across all social media. This one took work, as another blogger in Croatia kept (and often still does) copying what we do, so for a year I kept changing. But, sick of wasting my time, I said ‘screw it’ and now just stick with a two fonts and don’t care less if they copy.
I wrote a post about five steps to setting up a blog, and in my opinion, the most important step to starting a blog is the blog name. Here are a few key things that you’ll want to consider before deciding on a name:
- You have to love it. You’ll write your blog name over and over again, and it’s a real pain to change it down the track.
- Be memorable. So many travel blogs sound the same to me. Cooking with someone, Wanderlust something, Nomad something else. Be creative, be memorable and most of all BE YOU.
- Google it. What comes up? Is it taken already? Make sure that nobody else has had the brilliant idea before you.
- Claim the social media handles. Check that you can secure the social media names for your new fab blog. Key ones to think about are , , and to get started. If you can’t get the name, you may want to rethink your blog name as social media is a critical part of success. Tip: I had no idea about this step before I started, and as such ended up with @chasethedonkey for Pinterest and Twitter because chasingthedonkey was too long – keep that in mind too. Big mistake on my part.
- Don’t complicate it. Pick a blog name for your travel blog that is short and to the point and easy to remember.
A part of branding your blog is to get your own URL. Stay away from .wordpress.com. Instead, a great place to start is . They’ll give you your name when you sign-up as well as offering quality hosting for an affordable price.
Starting at just $3.95 a month it’s a great investment, and you’ll get your money back should you change your mind. They also promise 24/7 support – and trust me you’ll want that if there is ever an issue. Go , look for the big green ‘get started now button’.
Get Your Own Look
Unless you have wads of cash to pay someone to create your own design, you will need to buy a theme for your WordPress blog. Look, look and look again. Try to find one that others in your niche are not using.
When you find one, customize it to the max to be sure to stand out. This blog runs on the – with child theme. Now that the blog gets so many hits we had to spend more to have a better theme, If you’re just starting out, and do not wish to spend that much money you can head over to and spend about 50% less.
Good luck finding a blog topic that has not already been covered by a handful, if not hundreds of other bloggers – but whatever you choose – be original.
Find a way to tell the story, show the place, cook a recipe, take a photo that is not like the other 168973290 versions on the web.
Heck, I am not the first blogger to write about Croatia – and I won’t be the last. I see new blogs about Croatia start all the time – our success was in just being us. Telling the story our way – and having a brand that stood out. (thanks, Donkimir)
Close this tab down right now if you can’t commit.
You still here? Really? Are you sure? Can you give up free time with the kids, skip coffee dates, stay up late even though you have a 9-5 job to go to the next day?
Okay, fabulous, you’ve got what it takes then. In the beginning, I blogged 3 or more times a week for a whole year. ONE. WHOLE. YEAR
And then, never less than weekly (with the exception of last summer when I quit blogging). I have been so focused — I’ve stayed awake until 2am on more days than I care to admit. I was on social media non-stop for a long time, talking to my fans, getting to know them, finding out what they needed to know.
I was committed to my blog more than anything. More than making friends in my new country – a thing I somewhat regret now, but I knew it had potential to turn into something that could feed my family here, and give us a chance to stay in Croatia long-term.
If you take just one thing away from this war & peace sized blog post – remember to be consistent. Make this your number one priority, being consistent is very, very important. It will define you as an expert in your niche, bring in traffic and keep readers coming back because they are guaranteed new content to read.
Consistency is a big issue for many bloggers so if you can get into the habit of regular posting while also sharing via social media (see below), you’ll see your traffic steadily increase.
Interact, Don’t Just Pump Out Good Content
Yeah, I know everyone says ‘content is king.’ Fine, you gotta write interesting and well-written blog posts we all know that. But then what? Someone has to read them or else they are useless.
Interact with your readers as much as possible. How else will you know what they want? How else will you know they like (or disagree) with what you just spent hours writing?
Do you think bands or celebrities would have fans if they never had meet and greets or signed autographs? Well, this is kind of the same thing, to keep your “fans” happy, you have to communicate with them.
How do you do that?
- Replying to their comments on your posts
- Answering any questions they may have on social media
- Find a social media outlet where they can interact back with you – snapchat is a great example, but we love Facebook. Many of our readers call me ‘SJ’ and I feel like we know each other – and I have met some of them in real life
Write Something People Want to Read
Always post good, quality content. What is that? Ask your fans what they want, go and look and see what is popular on Google and Pinterest and write your own story – make it bigger & badder than what currently exists – and add your brand to it.
No one is going to want to come back to your blog if you aren’t giving them something worth their time. If no one is reading your blog posts, you have to ask why? Maybe it’s that they can’t find them (see the SEO or social media sections below for tips) but maybe it’s because what you wrote sucked?!?!?
If you feel like you need to make changes so that more people will see, read, and interact with your posts keep reading;
4 Tricks to Writing Better Blog Posts
- Write what you know. It may seem like a given, but writing about the things you know best – or an experience that is fresh in your mind will always produce a better post.
- Tell your story. We all have a unique story to tell. We’ve each lived life in a way that no one else has, and no matter what you’re writing about, your story can have an impact on how you write. Inject parts of YOU into your story. You have to stand out.
- Create a great headline. Your title, or headline, is going to be one of the most important things about your post. I am not talking about those ‘wow look at this amazing thing, number 4 will shock you’ type headlines (those are so vomit inducing), I am talking about telling your readers what they’ll find inside in a way that’ll make them want to click on your story over the next one. You could have the greatest post ever written, and people might never see it without a good, catchy headline.
- Include the reader. To talk to them, not at them. You need to make the reader feel involved and engaged in the process. Give personal tips and insider info.
Build Your Email List
From as soon as you click publish on a few blog posts you should start building your email list. Even if you don’t plan on selling anything, or you can’t be bothered to create a newsletter – trust me, by the time you want a list you’ll kick yourself for not having started one.
With an email list, you can publish new (and evergreen) content to your audience directly without worrying about search rankings or Facebook algorithms – it’s so much easier.
is the cream of the email marketing tools. I have not looked back since I switched from Mailchimp. GetResponse is full of features, without blowing your budget – and of course, it’s easy to use.
HOW: Try GetResponse free by clicking on the advert below.
Check in With Your Fans
Don’t focus all your efforts on chasing new readers without loving your current ones. They’ll become your biggest asset – I have lost count of the number of times someone messaged me to say ‘my friend sent me your blog” or how many of my fans tag me in stories or information they think I will like – or I see them sharing my blog posts.
In short, love your fans and they will love you back ten fold.
Learn SEO Basics
I am not saying you have to be an expert in this area – heck, I sure as sh*t am not. BUT, you gotta know the basics and stay up to date with the do’s and don’t’s.
- External and internal linking
- What is a keyword
- How to search for keywords
- What keywords your competitors rank for
HOW: Two tools you can use are Long Tail Pro and They are paid tools, but you learn so much!
As soon as I started paying attention to these things look what happened.
Know What Pages Are Popular And Why!
You wrote engaging content. You saw your Google Analytics numbers go up. Yay! You’re blogging.
So what pages are popular? Do you know? If not, how will you know what to write more of? Which pages were not interesting to your fans? You should be aware so you can go back and change the layout, or add more information or just not write about that topic again.
Why were those pages popular? Was it time sensitive? If so, make a note to promote the content again the following year at the same time. Was it ’cause you wrote the absolute best piece of information on the web about it? If so, keep up to date with any changes or information you can add – and trust me someone will copy it and try to piggy back off your success.
HOW: Sign up for a and connect your blog stat!
The Power of Social Media
Unless you know all of the SEO tricks and Matt Cutts has your blog name set to show on page one, you need social media. Sorry to burst your bubble.
Social media is hard work. Algorithms are changing non-stop, and what worked yesterday is useless tomorrow. But readers are always there with a problem that needs to be solved by someone – may as well be you!
You may already know that social media is a powerful tool to keep in contact with your mates, but did you know that it can be a great resource to build traffic to your blog? Let’s say you finally have your blog up and running but it seems like no one is reading the things you post. This can be very frustrating, especially after you’ve put a lot of hard work and effort into creating the site and the posts within.
Am I right?
You’re going to need to promote your posts in order to get people to your blog. Your content will never see its maximum potential if you don’t put some time and effort into promoting it. While there are many different ways to help promote your content online, social media is my go-to choice. Best part is that it’s also free (to start anyways).
The problem is that many bloggers simply don’t know where to begin to use social media to bring traffic to their blog. The whole process can seem overwhelming, but;
Here is How to Use Social Media to Build Traffic to Your Blog
Create a Facebook Page and Twitter Account
It sounds simple enough but, when people ask me about my success, I am surprised to learn that many skip this step. Take the 10 minutes to create a Facebook page for your blog and also to set up a Twitter account.
Both of these social networking sites have strong global reach. You can get your blog posts to a large audience using them.
Make sure your profiles are complete and that all sections are filled in. Use all of the space to sell yourself. You should also be sure you have quality profile pictures and cover photos. All of the little things make a difference, especially when establishing a new account. Donkimir is plastered over everything – he is such a poser!
Always be sure your blog’s URL is included in the description and bio areas of your Facebook and Twitter accounts. You want it to be very easy for people to find you.
Once you’re all set up, it’s important to participate. You will want to do so on these accounts as you would naturally on your personal accounts. Don’t spam, but be sure to comment, interact and share content by others. You want to show that your account is active
7 Ways to Get More Facebook Page Likes
How will anyone see what you post to your Facebook page if no one is liking it? Also, how will you get more visibility and credibility as a brand if you only have a handful of likes?
- Add a like box to your website. People who visit your website will see it, and this makes it very easy for them to like your page with just one click.
- Add a link in your email signature. How many emails do you send out in a day? What if each one was an opportunity to promote your page?
- Post great content that people share. When people share your content to their feeds and other people see it and like it, they’re more likely to like your page so they can continue to see the great content you share.
- Invite people to like your page. Facebook has some built-in features that make it easy to invite people to like your page.
- When they like a post that you share, you can invite them to like the page. You can also invite people who are friends with you on Facebook already.
- Ask your family and friends to support you with a like.
- Run Facebook adverts – these can be tricky, but we gained 1000’s of followers this way in the beginning.
It’s that simple and with six of these tips being free, there’s nothing to stop you from doing it now.
3 Ways to Improve Your Twitter Profile
- Make good use of your cover image – use the space to convey your contact and brand information.
- Optimize your bio. Your bio should have important info about who you are and what you do.
- Use pinned tweets to your advantage. You can “pin” a tweet to the top of your profile so everyone will see this first over all other tweets you share.
Encourage Facebook and Twitter Sharing
Sometimes you have to tell people what to do – and make it easy for them to do so. After the first step of creating your social media accounts, you’ll then want to make it easier for people to follow you and also for them to share your posts directly from the blog itself.
There are one-click social media sharing tools that make this possible. Many of these ‘plugins’ are free if you use WordPress. You’ll want to add these social sharing icons in a highly visible place on your blog, either beside, above, or below the post. We have ours in two places. If your design allows you to do this without it looking too cluttered, go for it.
You want it to literally be as simple as a click of a button for your readers to share your posts.
Also, you should ask visitors to follow your blog on Facebook, Twitter, and other social media accounts. You can add follow boxes into your sidebar and or navigation bar, so they are easily seen. Add a call to action at the bottom of your blog posts, in a welcome mat, or some other prominent location on your site. If you don’t ask, you won’t receive.
While this is not a traffic driver for me – its a great place to be social, and spread your brand name. Plus, who does not love looking up photos instead of working?
5 Tips to Rock Your Instagram
Instagram is incredibly popular and so much fun – but can be very helpful your brand. If you want to get the most from Instagram, you need to know a few things like;
- Keep your brand look consistent. Instagram is all about the image so keeping your branding consistent is important – don’t post photos of your dog if you blog about food and visa vera.
- Share user-generated content. Re-post photos from your followers. This is an excellent opportunity to share great content as well as interact with your followers.
- Have a killer profile. This is important for any social network, but it’s going to be essential on Instagram. People want to know who you are in a snapshot. There is not as room for adding text like on Facebook, so, instead use emoticons to convey your message.
- Engage and interact. Instagram is a great place for interaction, but you’re going to get lost in the fray if you don’t reciprocate – like and comment before and after you post a photo.
- Use hashtags correctly. You can use hashtags both to find what you are looking for and to be found. Help increase your reach by using the right hashtags. There are many things about Instagram that are unique to the platform versus other social media. One is the obvious fact that it is photo-centered. It’s all about the images, and you need to ensure you have great shots to get a great response. The second is the hashtags. They are more important and more heavily used on this site versus any other social media platform.
- Hashtags are important to getting your videos or images found and you are permitted to use up to 30 with each post – so use all 30 opportunities.
- You always want to ensure your hashtags are relevant – don’t be a jerk and tag your photos with popular tags for no reason.
- Look at what hashtags your competitors are using
- Mix and match hashtags often to see which ones bring you more likes and followers
If your blog is not already dipping into the power of live broadcasting, it’s time give it a whirl. Video is amazing – it puts you right in front of your target audience and makes them feel connected to you.
Here is a very popular one we did recently
How Live Broadcasting is Changing the Blogging World
The real leaders in the world of live broadcasting are on Snapchat, Periscope and Facebook Live. The key benefit is that anyone can now do it. In fact, this “anyone can do it” attitude about live streaming is part of its appeal. There’s no need for fancy equipment or even to get all dressed up for the occasion. The on-the-spot broadcasting aspect of it all is part of what people enjoy. I just wish Donkimir was not so camera shy – that is left up to me, and some days my make-up free face on SnapChat really is awful.
Initially, Facebook Live was only available to celebrity accounts, but once they released it to everyone, it has really taken off, blowing Periscope out of the water, with the exception for those who had built a large and tight community on Periscope. Loads of bloggers are now on Snapchat (myself included), and that’s a whole different beast to master. For that, you should see Snapchat 101: Marketing for Bloggers & Businesses by Drew Binsky.
Now you can literally stream anywhere at any time. Previously a video would have required a lot of time, money, and professional recording experience – now all you need is your phone.
Pin it, Baby!
Oh, how I heart Pinterest. It brings more people to my blog than any other social media platform. Last month it was 50,000+ sessions alone, and, I think it has a long way to go – it does not look like stopping.
If you’re not already using Pinterest, you should know that it can bring you, readers, while you sleep. Especially in food, travel and DYI related topics.
Pinterest is a leader in social media referral traffic for many of my blogging pals and clients, and you can make the most of it when you just know how it works – and how to work it.
Pinterest is an incredibly powerful tool when it comes to driving traffic to a site. If you’re looking to build readership and traffic to your blog with minimal effort, Pinterest is just the trick.
- Just like the other networks, you need a great profile with all the details filled in
- Create boards to organize your content and the content of others that you share
- You should be sharing other people’s content as well as your own. In fact, some Pinterest experts say you should practice an 80/20 or 1-in-3 sharing schedule. This means you won’t just be spamming your own stuff all the time – but I personally ignore those rules and just pin what I like when I like
- When pinning content of others, look for pins and blogs that are similar to yours (but not direct competitors) and those that share common themes. People who like those posts will be likely to enjoy yours as well
- Pinterest is all about key visuals, so have photos in your blog posts. Make sure at least one image is optimized for Pinterest (portrait, not landscape)
- Make it easy for people to pin your content – be sure to include the Pin It button to your website. It will make a huge difference in how often things are getting pinned from your blog.
- Create great “pinnable” images. Every blog post should have at least one great pinnable image – I often use two. This is a pinnable image – hover over it and see what I mean.
- Create a board on Pinterest that is just about your blog. You should save all of your new posts to this board.
- Break your boards down into multiple categories. Each time you pin a new blog post, you should include text that includes your keywords, as well as a quick summary of what it is about
- Link the Pin back directly to your post
- Engage on Pinterest yourself. Just like any social networking site, you have to give to get. The more you engage on Pinterest, the more people will also engage with you. When you pin others, they will pin you.
Click here to read my step-by-step guide to Pinterest (or find out how you can hire me to do it for you)
Other Killer Blogging Tips
Here are just a few extra, extra tips that I follow that I am sure will help you too.
Write More Than One Headline
Many studies have shown that headlines make a huge difference in how often your post is read and shared on social media. When you have a creative, interesting title, it will get shared across social media more often. This means more people will see it, and more people will click on it and read your post.
We change our blog headlines and re-share the same content on different social media networks (with some time in between) as it helps the content be found by new eyeballs.
Plan, Plan, Plan
Yawn, such boring crap. I know, sorry. But you gotta plan. Get a calendar, and plan out what you will write and when. I like then decide the following:
- When and how often you plan to publish new content
- Do keywords research with Long Tail Pro and
- Decide which social media channels you will post on
- Make a list of all of the ‘blogging’ jobs that need doing (I am looking at you stupid IT issues)
- Decide on a marketing plan. Ie when and how often you’ll share on social media
- Write and promote
- Rinse and repeat
Find a Community
I really should not be preaching this as I have very few blogging pals. I gelled with just a handful, but nowhere near as many as I need – and as many as you should network with.
Once you have your niche – go onto Facebook and search out blogging groups. There are gazillions of them. Join them all, poke around, ask questions, help others where you can and then just regularly check in with the best groups.
As a travel blogger, I found this helpful and insightful. They aim to legitimize travel blogging as a business and facilitate business relationships within the industry, so there are some great discussions that go on in the Facebook group with members.
Take a Course (or Five)
Blogging is full of conflicting information and steep learning curves; it helps to take a course and learn from those who have walked the path before you.
I wasted so much time in the first year on WordPress issues, figuring out SEO strategies, how to set up an email subscriber list and a stack of other things. My gosh if I had even had the sense to read blog posts like this I would have saved so much time.
What did save me from going down a bigger rabbit hole was when I found a travel bloggers course. If you want to start a travel blog, and want to not waste time sorting through the do’s, do not’s and how to’s, then I recommend you take the course I took that was designed for travel bloggers by travel bloggers.
HOW: Travel bloggers, check out the course called Travel Blog Success. Once you are a member you’ll get access to step-by-step lessons, a stack of webinars and interviews from leading travel professionals. The lessons have all been broken down into easy to understand language, and you get to move through the materials at your own pace. No tests, no rules, no rush.
If you are not a travel blogger, find leaders in your niche and ask them for course suggestions.
Have Fun, or Else Stop
I know, so far it doesn’t sound too thrilling, right? But blogging can be so much fun – you know that saying ‘work hard and party harder?’ Put it into action.
You can have fun and you should! It is your blog after all, and you are in full control over it. Just be sure that what you are doing is going to be something your audience is interested in too, or there is no point.
Expand Your Reach Beyond Your Blog
One way to do this is to guest post. A guest post is, where you create content, and someone else publishes it on their website. Your name, their audience.
How to Write a Great Guest Blog Post
Although a guest blog post is a post that you write for someone else’s blog it still needs to be you…and a mix of their style. It needs to appeal to their audience, but, also be interesting enough that they click over and follow your social media channels, or read your blog.
There are different reasons why people do this. Some do it for “link back”, but I would say you should only do this to introduce you and your brand to a new audience, and to give you credibility, which can help establish you as an expert.
So how do you write a great guest blog post? If you’ve never done it before, it might seem a bit intimidating, but it’s really no different than writing for your own blog. Here is how to write a great guest blog post:
- Research the site. You need to know as much as possible about the site you are writing for and their audience so you can write something that will perform well there. Know what the readers want and also be sure you don’t duplicate topics that have been done before.
- Know your story. What is your story? What makes you unique? You will need to tap into this when writing your guest blog post so be sure you feel confident and comfortable from the start.
- Share from your heart. Really give this post your all and be sure to write and share from your heart. When you put your all into it, it shows in the writing and readers, plus your host will appreciate it.
- Link back to your site. Think carefully on the link you will use in your author bio to link back to your site. Do you want to just use your homepage, or use a deeper link to a specific page on your site? It’s important to plan this carefully.
This last section is the bee knees; This section is like the good vodka you hide from your friend who mixes it with juice or like the gourmet chocolate you hide in the back of the cupboard from the kids (I know it’s not just me to who does it!)
So let’s crack open the secrets.
My number one tip for blogging success is social media.
My second biggest tip is to use tools that will automate the marketing for you.
If I had a dollar for every time, someone said: “you are always online, how do you do it?”. Well, people, I am not really awake at 4 am like it appears. But you know who is awake 24/7? Social media automated tools. They never sleep. Ever.
You know that social media marketing is important, but you might be feeling like you’re spending too much time on it. Are you constantly logging in accounts, making posts, checking for replies, or more? Do you feel like a fair amount of your free time is devoted to looking for ways to improve your social media efforts? It really doesn’t have to be that way, and once you learn a few key tricks to saving time, you can get more done without feeling like you’re wasting away your days.
Top Tips For Automating Your Social Media
automation social media tools. All bloggers should be using this tool to help increase page views. Many to assist in the management of a website like ours, and CoSchedule is head and shoulders above the rest. Trust me; we’ve tried lots of them – and wasted hundreds of dollars in the process. CoSchedule is user-friendly and allows me to create unique messages to market blog posts on a variety of social media outlets – Twitter, Facebook, LinkedIn, Google+ and Tumblr over the year.
After you’ve created sexy looking pins that people can’t resist pinning, you need to get those pins seen. For this, . I increased blog traffic to my website using several social media tools – but none more so than with Pinterest using this must-have automation tool.
I have just started testing a bunch of things on Mass Planner and I am so far loving it. For just $10 a month it manages so many things, As an example, I currently use Mass Planner for Pinterest:
- Auto-like. Set to like pins with keywords related to my niche
- Auto-follow. Set to like boards related with keywords related to my niche
- Find viral pins. You can find viral pins (pins with thousands of repins and likes) based on your keywords, and have them repinned to a board. Once Mass Planner finds these, I decide which ones are worth scheduling to multiple boards. This way you grow your boards with high-quality images and as an added bonus being seen by other pinners that may follow & Repin from you.
HOW: Join Mass Planner here – you get a five day free trial period and then, membership is $9.99 a month (even less if you sign up for six months)
Twitter has not been one of my best performing social media platforms of late – despite having over 28,000 followers and curating great content it just was not delivering increased blog traffic or growing a travel blog audience in any way I could see. So I cut back on it.
Until I get back to it, I like to use IFTTT – which stands for ‘If This Then That’ to post my Instagram photos to Twitter. You know, just so it looks like I am still alive and kicking. Once you create a free account with IFTTT, you easily create ‘recipes’ and triggers allowing you to post something on one platform, and it magically appears on a second social media platform. Ta-da, enjoy that extra sleep you’ll have once that is set-up.
HOW: The – take a peek for yourself.
Use this plugin to tweet out old posts from your archives. It’s not very personal, but it can bring new life to old posts.
. Schedule tweets, follow hashtags and lists. Makes Twitter easier to follow.
Many of my blogging pals also use , PostPlanner & . With these, you manage multiple networks and profiles across many social media platforms. You can also get analytics with them too.
How do You Know What Social Media Platforms to Stick With?
By golly you will run out of time, trying to do everything, all of the time. To avoid burnout, check your analytics often.
. Head to the social tab in Google Analytics (which is free) – here you can see what is / is not driving web traffic to your travel website. Make notes about what you’ve done and what is having the biggest impact on your statistics and growth and adjust accordingly.
. It will show you how far your tweet and blog writing went on Twitter.
. Likealyzer is a handy Facebook analytics tool that assesses your page out of 100 and it will recommend ways you can improve your page’s success.
Time-Saving Tips For Your Social Media Marketing
Holy mother, look at all of the information huh – it’s a lot, way more than I planned to write. Sorry about that! If you are time poor, here my time-saving tips to stick to.
- Automate. There are so many great tools available for the various tasks of social media management and marketing.
- Schedule specific times for doing social media tasks. You may slot an hour in the morning and an hour in the afternoon, or some time every evening. Whatever works for you, just schedule in specific time for working on your social media marketing. At all other times, just don’t worry about it. Commit yourself to checking and working on social media only during your allotted times.
- Create a stockpile of content. You should create a system for your own content and begin to stockpile. Everything from the posts you write to current news, your favorite blogs to read, and other topics of interest to your audience can be included. Then you’ll always have something to pull from when you need fresh content. You should also try to schedule and work ahead of time by at least two weeks, if not more. This way, you’re not trying to create and post content every day on the day it is due.
- Set up topic alerts. One thing that people struggle with in social media marketing and management is what to share on Facebook and Twitter. You can set up topic alerts in Google for keywords and use these to help fuel more content to your social media networks. You can keep interesting conversation going, and your audience engaged.
- Hire help. Sometimes the best course of action is just to hire someone to help you. You might hire a social media manager like me to handle your accounts, a marketer to help with strategy, or a social media content creator to help with crafting messaging for your posts. You can go full service, or just hire when and where you need a little help. However you do it, outsourcing can be very helpful to saving time on your social media.
I could go on…but I won’t. I hope there were a few nuggets of information to help you make big blogger steps forward.
Do you have any tips or tricks to building blog traffic with social media that you want to add? Let me know in the comments below.
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